Be connected, stay secure:
The power of an evocative brand
New Product Development Life Cycle
Industry: Home Security | Communication Systems | Consumer goods
Global Launch of SaaS & IoT Product Design and Development
Services
Research
Strategy
Naming
Branding
Brand Guidelines
Infographics
Packaging Design
Digital Marketing Campgains
SaaS IOT Design Lead
UX/UI Creative Direction
Content Strategy
Brand Storytelling
Project implementation
Website Development
SEO
Video Production
Photoshoots Production
Creative Direction photo shoo
Brand Rollout
Booth design
Ads/ Soical
Brand Applications
Assignment
Headquartered in Tel Aviv, Israel, Visonic is part of the Johnson Controls and Tyco brands and is an international developer and manufacturer of high-quality electronic security systems and components. Visonic sought to reposition and promote its advanced cloud-based home automation solution.
A plugin-based product that changes the way you control your home security and your home.
Objective:
Develop a user-friendly security product tailored primarily for families, focusing on intuitive control accessible to all ages.
Approach:
Designed with simplicity at its core, the product integrates advanced security features with an interface so straightforward that even grandparents can operate it effortlessly. To enhance appeal, the product concept incorporated a distinctive “eye” design, symbolizing watchfulness and safety.
Insights:
Market research revealed that 75% of purchasers were women, highlighting the product’s resonance with lifestyle-oriented buyers who prioritize family security and ease of use.
Work
Researched competitive landscape and analyzed user behaviors to position the brand uniquely in a crowded home security market.
Led creative direction for a web-based home automation platform, delivering an intuitive, brand-aligned user experience.
Executed brand rollout through printed collateral and an immersive booth design for a major UK trade show.
Designed a distinctive brand identity, including logo, visual system, and iconography to help users quickly identify products.
Developed multi-language marketing materials (digital and print) in five languages to support global brand rollout
Implemented the new brand across printed materials and designed an immersive booth for a major UK trade show.
Results
Product launch and trade show exceeded expectations, driving a 20% increase in sales over projections.
The new brand with its comprehensive print and digital applications is helping to transform the way the company is perceived globally
Provide creative direction for development of a web-based home automation app
Implement the new brand in printed materials and booth design for a major home automation trade show in the UK