Rebranding Initiative

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Industry : Real Estate

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Rebranding Panepinto Properties for Global Expansion

columbus-collec@x1.jpg — Panepinto Properties

is a pioneer in creating dynamic,
sustainable developments that nurture a connection between people, public spaces
and the community.

Panepinto Development Rebranding Project

Their dynamic, luxury developments
have activated urban communities and transformed the skyline along the coast of Jersey City.

That vision of livable luxury, elevated design and exceptional amenities has recently led to their expansion to New York City, and to other upcoming coastal cities in the U.S. and globally.

Panepinto Properties New Name and Brand Identity

Leveraging brand legacy
& brand equity

Panepinto Properties retained LMD (now Noop) to create a complete strategic
rebrand initiative, which included a new brand architecture that aligned the brand structure under Panepinto Development, celebrated their 40-year history, and showcased their award-winning landmark properties.

“If it’s good for the city,
it’s good for us.”

– Joseph A. Panepinto Sr.

You can see the full brand use guide on dropbox.

See full brand system guide

94 Sketch Mockup - eamejia freebies.jpg — The Brand Identity

A complete rebrand with a new logo
system inspired by urban architecture
and a color palette that reflects the
gradation of a city sky.

The rebrand includes a logo system, brand identity and brand guidelines that connect the company’s past and future.

Crafting a structured, interactive
yet immersive website

Create a unique, custom WordPress website that congruently represents the new branding of a company with award winning properties, that features innovative interfaces for user
engagement and site exploration.

Results

Panepinto Development required a long overdue redesign of their company website. Through immersive photography and video assets, a robust showcase was created to portray the craftsmanship behind their award-winning projects and the company’s legacy.