Industry: Career Coaching & Training
Cultivating the Ignition Coaching
brand to align with global trends and international diversity.
Ignition coaching approached LMD to increase the brand visibility and performance.
Understanding the changing trends and shifts in the business coaching industry from ‘wellness’ to ‘resilience’ required innovative thinking; the 'Ignite' trend was already at the risk of over-saturation which would prevent Ignite Coaching from distinguishing itself within its field.
Ignition Couching LLC, is New York-based business, with locations in Hong Kong and London, helping executives, teams and organizations increase resilience, interpersonal skills and performance in work and in life.
Organizations contract with Ignition Coaching to provide coaching that leads increased efficiency and effectiveness through promotion of professional wisdom, interpersonal skills and emotional intelligence. The result is improved organizational performance.
Branding and website increased the business digital presence by 75%
Branded icons, graphics and info-graphics prompted Ignition to develop short targeted videos campaigns
The website is successfully managed internally
Founder Kully Jewell was selected to develop programs for Tesco and Deloitte teams
Identifying the scope of work:
Ignition realized they needed not only a new website, but to tell the story of their brand and expanded offerings. LMD developed a stack of info-graphics, icons and branded applications that allowed the brand to discover new channels for marketing.
Given the increasingly volatile and the constantly changing work/life environment, resilience coaching provides tools to improve work/ life situations.
Visit the ignition-coaching.com website
Victoria Lesser, Content strategy, LabV
Website Design & development