Industry: Professional Business - Real estate/ Interior Design Photography

 

Real estate photography studio that is taking over New York.

 

GreeneHouse NYC Logo Applications

 

Project Story

Greenhouse NYC re-branding and website development included:

  • Discovery and exploration to identify the competitive landscape

  • Analyze and pinpoint target audience to increase user engagement with the brand

  • Identify white space in Virtual Staging services and help the client identify growth potential

  • Strategize with the team on potential growth segments in the real estate and remodeling industry

  • Develop a full visual system based on brand positioning

  • Create brand guidelines to introduce and strengthen the new brand

 

Assignment

GreeneHouse NYC founder and her team hired LMD
to realize their re-brand vision. The objective was to build up the existing brand, reconstruct the website, and expand the company’s digital reach.

 
GH-UI-Isometric-Devices1.jpg

GH-greene-house-nyc-logo.png
GH-greenehouse-nyc-logo-headshots.png
GH-greenehouse-nyc-logo-hospitality.png
GH-greenehouse-nyc-logo-VS.png

Color coding for each highlights the brand offering and creates great opportunities for digital marketing


Brooklyn-Based Photography Studio is Capturing
the Interiors of New York City’s Luxury Properties

GreeneHouse NYC Color Coded Business Cards

 

GreeneHouse NYC working with real estate
agents and interior designers.

Teams at work photography- GH NYC

Teams at work photography- GH NYC

 

Impact

Greene House NYC studio web presence increased by 150%. Audience traffic and feedback indicated positive response.

  • Studio web presence expanded dramatically as evident by Google

  • Identified three new growth potential streams of revenue

  • Strategic plans to expand services to the remodeling and interior design field, directly to architects, and to help local professionals improve their case studies and presence in the digital space

  • High-end business cards

  • Expanded digital presence on Social media channels

  • The team and LMD have been consistently updating the website

  • 2019 - GreeneHouse NYC created a new blog that posts case studies that are shareable to various social media channels

 
“We have been working with the LMD team for over two years, over which time, they have become our strategic go-to. Through coaching, concept design and actualization, LMD has gone well beyond traditional branding, helping us better envision and cultivate our growth potential.

They have consistently delivered brilliant and detail-oriented work, leaving no stone unturned. Even after the brand launch, I am continuously supported and my concerns met with professionalism and a creative positive outlook. Limor has a deep understanding of industry trends and strategic thinking, two aspects that have transformed our vision into an iron-clad brand, with increasing visibility in the NYC and suburban real estate market.

This experience has been life-changing. I have learned so much.
Thank you LMD.
— Melanie Greene- Founder, Principal Photographer
GreeneHouse-worklife series.jpg


Are you ready to talk about your website?

Create exciting new opportunities
to engage with your consumers.

 
 

Services

Business Strategy
Branding
Brand Identity
Website Content Creation
Website Design
Website Development

Collaborations

Victoria Lesser, LabV


Related  Projects