Industry: Consumer Goods + Retail

Be connected, stay secure;
The power of an evocative brand

Assignment

Headquartered in Tel Aviv, Israel, Visonic is part of the Johnson Controls and Tyco brands and is an international developer and manufacturer of high-quality electronic security systems and components. Visonic needed to reposition itself as an advanced web-based home automation solution.

 

Approach

  • Research the competitive landscape and user tendencies to differentiate the company within a crowded home security market
     
  • Create a unique logo, visual identity and package system with icons to enable users to quickly identify the products they need
  • Provide creative direction for
    development of a web-based
    home automation applicaion
     
  • Implement the new brand in
    printed materials and booth design
    for a major tradeshow in the UK
 

Impact

  • Product launch and tradeshow were so successful that 20% more product was sold than anticipated
     
  • The new brand with its comprehensive print and digital applications is helping to transform the way the company is perceived globally
  • Provide creative direction for development of a web-based home automation app
     
  • Implement the new brand in printed materials and booth design for a major home automation trade show in the UK 
 

Services

Research
Strategy
Communication
Content strategy
Creative direction photo shoot
Design
Interactive experience
Project implementation
Infographics
Video
Website
Product photo shoot
Creative direction application design
Booth design
Ads


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