Industry: Financial Services

Brand fusion for a
web-based portall


Privately owned and headquartered In Chicago, Mesirow Financial is one of the nation’s leading full-service financial advisory service providers. The company specializes in investment management, securities, investment banking, and insurance services.

While working for a Litigation and Investigative Services client, Mesirow Financial developed a unique, web-based technology to manage workflow planning and witness tracking. The company hired LMD Designs to create a name, brand identity and UI solutions for the portal that would work with the Mesirow Financial brand.



  • Research the competitive landscape and generate names to convey resulting in selection of the name Synthesis
  • Establish a visual identity for the new brand within the brand guidelines for UI
    and sales collateral
  • Develop UI solutions for the web-based portal
  • Create a unique icon system to help users easily identify services


The company’s newly branded web-based portal, Synthesis, has become a critical relational database for workflow planning, witness tracking and data analysis and has proven to save both time and money in overall case management. The automated process provides clients a greater feeling of security and the new brand identity reinforces the experience, professionalism and agile responsiveness of Mesirow Financial.



Content strategy
Interactive experience
Project implementation
Web-based portal design


KCSA team
Theresa Valenti  Director of Marketing
Samantha Wolf  Vice President
Jason Mayde Director of Interactive
& Information Technology


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