Industry: Financial Services
Brand fusion for a
Privately owned and headquartered In Chicago, Mesirow Financial is one of the nation’s leading full-service financial advisory service providers. The company specializes in investment management, securities, investment banking, and insurance services.
While working for a Litigation and Investigative Services client, Mesirow Financial developed a unique, web-based technology to manage workflow planning and witness tracking. The company hired LMD Designs to create a name, brand identity and UI solutions for the portal that would work with the Mesirow Financial brand.
- Research the competitive landscape and generate names to convey resulting in selection of the name Synthesis
- Establish a visual identity for the new brand within the brand guidelines for UI
and sales collateral
- Develop UI solutions for the web-based portal
- Create a unique icon system to help users easily identify services
The company’s newly branded web-based portal, Synthesis, has become a critical relational database for workflow planning, witness tracking and data analysis and has proven to save both time and money in overall case management. The automated process provides clients a greater feeling of security and the new brand identity reinforces the experience, professionalism and agile responsiveness of Mesirow Financial.
Web-based portal design