Industry: Financial Services

Brand fusion for a
web-based portall

Assignment

Privately owned and headquartered In Chicago, Mesirow Financial is one of the nation’s leading full-service financial advisory service providers. The company specializes in investment management, securities, investment banking, and insurance services.

While working for a Litigation and Investigative Services client, Mesirow Financial developed a unique, web-based technology to manage workflow planning and witness tracking. The company hired LMD Designs to create a name, brand identity and UI solutions for the portal that would work with the Mesirow Financial brand.

 

Approach

  • Research the competitive landscape and generate names to convey resulting in selection of the name Synthesis
     
  • Establish a visual identity for the new brand within the brand guidelines for UI
    and sales collateral
 
  • Develop UI solutions for the web-based portal
     
  • Create a unique icon system to help users easily identify services
 

Impact

The company’s newly branded web-based portal, Synthesis, has become a critical relational database for workflow planning, witness tracking and data analysis and has proven to save both time and money in overall case management. The automated process provides clients a greater feeling of security and the new brand identity reinforces the experience, professionalism and agile responsiveness of Mesirow Financial.

 

Services

Research
Strategy
Naming
Communication
Content strategy
Design
Interactive experience
Project implementation
UI/UX
Web-based portal design

Collaborations

KCSA team
Theresa Valenti  Director of Marketing
Samantha Wolf  Vice President
Jason Mayde Director of Interactive
& Information Technology

 

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