Industry: Lifestyle & Sport

From concept to reality:
Evolution of small,
local business to award-
winning luxury fitness brand

 

Assignment

Founded in 2010 by respected fitness veteran Jennifer O’Connor, Élan Elite started with private, customized fitness training for clients throughout Westchester, Connecticut and NYC.  As business grew, O’Connor hired LMD Designs to create a new brand reflecting her exclusive approach to integrating movement, mindset and nutrition for a balanced life and lasting change. In January 2014, the company launched Élan Yoga under the umbrella of the Élan Elite brand.

 

Approach

  • Create a logo and visual identity reflecting the brand promise of an exclusive, customized, integrated approach to fitness
     
  • Design and develop website and printed applications to reflect a high-end experience
     
  • Develop messaging targeted to consumers seeking an exclusive, personalized experience
     
  • Create an evocative Facebook campaigns based on brand message and target audience
     
  • Integrate and stream social media to help Millennials have a more engaging role
     
  • Continue to collaborate with client on creative advertising for multiple campaigns, e.g., Yoga for Cancer

Pumping up the Brand Volume with Social Media

Impact

  • Branding and social campaigns increased brand interaction by 30%  
     
  • Élan Elite and Élan Yoga were voted “Best of Westchester” by Westchester Magazine in 2015
     
  • Founder Jennifer O'connor was chosen to participate in Goldman Sachs 10,000 Small Business Initiatives in Washington, DC
  • Founder Jennifer O'connor was chosen to participate in Goldman Sachs 10,000 Small Business Initiatives in Washington, DC
     
  • Élan Yoga revenue from the studio increased by 35% 

Visit the elanelite.com website 


Services

Research
Strategy
Communication
Content strategy
Creative direction photo shoot
Design
Interactive experience
Project implementation
Print applications
Website development
Social media campaigns


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