Industry: Biotechnology
Zeroing in on the unique
brand assets with color
and x-ray vision
Assignment
Based in Melville, NY, BioRestorative Therapies is quickly becoming a leader in the development of medical procedures that use cell and tissue protocols. The company hired KCSA and LMD Designs to create a brand and website that would highlight the company’s innovative techniques; particularly two major stem cell treatments they developed, while allowing the website to evolve as the company continues to grow.
Approach
- Prioritize key brand assets and identify the brand elements that will communicate these assets clearly and quickly to all internal and external stakeholders
- Create a vibrant website with strategic color coding to enhance the brand message and simplify usability
- Convey the company’s stem cell initiatives in a clear, simple and scientific-looking manner suggestive of an x-ray
Vibrant, scientific and
memorable brand
Impact
- As stem cell research continues to be strong, the website has effectively increased the company’s visibility in the biotech industry
- Marketing and sales teams say the new brand identity and website have improved stakeholder engagement
- The brand and comprehensive website have transformed the way the company is perceived by the investor community
- The company went public soon after launching the website
- The BRTX website continues to offer investors complete information regarding recent initiatives, news and the company’s well being
Visit the biorestorative.com website
Collaborations
KCSA team:
Theresa Valenti AM
Services
Research
Strategy
Communication
Content strategy
Design
Interactive experience
Project implementation
Web design
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