Industry: Biotechnology

Zeroing in on the unique
brand assets with color
and x-ray vision

 

Building a vibrant brand to BRTX a biotechnology company as it prepares to go public.  See full Project   Strategy | Branding | Design| Creative direction | Web Design | UI/UX | Interactive experience | Infographics | . . . . #technology, #responsive, #webdesign, #branding, #ux, #ui, #best, #website, ##gooddesign #websitedesigner, #designer, #strategy, #productlaunch, #uxdesign, #uidesign, #cooldesign, #creativeagency, #photoshoot, #branddevelopment, #appdesign, #posters, #infographics, #web, #biotechnology, #health, #backpain, #herniateddisc, #fat, #stemcell

Assignment

Based in Melville, NY, BioRestorative Therapies is quickly becoming a leader in the development of medical procedures that use cell and tissue protocols. The company hired KCSA and LMD Designs to create a brand and website that would highlight the company’s innovative techniques; particularly two major stem cell treatments they developed, while allowing the website to evolve as the company continues to grow.

 
Building a vibrant brand to BRTX a biotechnology company as it prepares to go public.  See full Project   Strategy | Branding | Design| Creative direction | Web Design | UI/UX | Interactive experience | Infographics | . . . . #technology, #responsive, #webdesign, #branding, #ux, #ui, #best, #website, ##gooddesign #websitedesigner, #designer, #strategy, #productlaunch, #uxdesign, #uidesign, #cooldesign, #creativeagency, #photoshoot, #branddevelopment, #appdesign, #posters, #infographics, #web, #biotechnology, #health, #backpain, #herniateddisc, #fat, #stemcell

Approach

  • Prioritize key brand assets and identify the brand elements that will communicate these assets clearly and quickly to all internal and external stakeholders
     
  • Create a vibrant website with strategic color coding to enhance the brand message and simplify usability
  • Convey the company’s stem cell initiatives in a clear, simple and scientific-looking manner suggestive of an x-ray

Vibrant, scientific and
memorable brand

Building a vibrant brand to BRTX a biotechnology company as it prepares to go public.  See full Project   Strategy | Branding | Design| Creative direction | Web Design | UI/UX | Interactive experience | Infographics | . . . . #technology, #responsive, #webdesign, #branding, #ux, #ui, #best, #website, ##gooddesign #websitedesigner, #designer, #strategy, #productlaunch, #uxdesign, #uidesign, #cooldesign, #creativeagency, #photoshoot, #branddevelopment, #appdesign, #posters, #infographics, #web, #biotechnology, #health, #backpain, #herniateddisc, #fat, #stemcell

Impact

  • As stem cell research continues to be strong, the website has effectively increased the company’s visibility in the biotech industry
     
  • Marketing and sales teams say the new brand identity and website have improved stakeholder engagement
     
  • The brand and comprehensive website have transformed the way the company is perceived by the investor community
  • The company went public soon after launching the website
     
  • The BRTX website continues to offer investors complete information regarding recent initiatives, news and the company’s well being

Visit the  biorestorative.com website

Collaborations

KCSA team:
Theresa Valenti AM
 

Services

Research
Strategy
Communication
Content strategy
Design
Interactive experience
Project implementation
Web design

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